Hustle as if it’s Your First Startup

By Ehtan S. Auston - Last Updated July 7, 2020
Hi, this is C-Temp. How can I help you?

This is a guest post I wrote that originally appeared on Entrepreneurs Unplugg’d


Successful people don’t do it for the money.  They do it because they are relentlessly dedicated about solving a problem and care beyond what is humanly possible.  Meet Chuck Templeton. Chuck is one of these people.

Chuck is the founder of OpenTable NASDAQ (OPEN) When OpenTable went public in 2009 Chuck probably could have retired and drank cocktails on a beach somewhere. But that’s not what he decided to do.  You see, Chuck is extremely passionate about the environment.

But Chuck doesn’t just talk a big game.  He lives by his stated values and leads with his actions.  

All the clothes he buys are recycled from used clothing stores because he doesn’t want to consume more raw materials. He rides his bike almost everywhere and in the rare instance that he goes shopping for something new, he tries to only shop in his neighborhood so he both supports the local economy and doesn’t have to drive a car, wasting time and fossil fuels.  He has a garden, raises chickens in the back yard, is working on making his home zero net energy (consuming as much energy as it produces), harvests the rain water off of his roof and has a mini dwarf fruit orchard at his Chicago home. Some call it saving the planet. But the way Chuck looks at it, the planet will be here for billions of years more; its the human race he is working to save.

In 2011 Chuck decided to take his passion for the environment and start a new website called OhSoWe.  OhSoWe is an effort to bring neighbors together to share resources like tools and books so that we dramatically reduce the amount of crap we’re buying as consumers.

Last spring Chuck sent me an email to sign up for the private beta.  I like Chuck and I support the idea,  so I signed up to be a beta tester.  Like all first iterations, OhSoWe was a little wonky.  I found a bug and I sent the feedback to their customer service department.   They tried to fix it but I continued to have problems, and I ended up sending several emails back and forth with the nice customer service rep over the course of a week. The last email I got surprised me.  It  said something along the lines of:


Thanks for your input…really appreciate.  Your feedback helped us figure out the problem and we have now solved the issue.

Happy Sharing,


I didn’t realize it when I was emailing back and forth with the customer service rep, but it turns out  Chuck was the guy answering all the customer service emails the whole time. Now, I’m guessing Chuck could have hired someone to handle customer service emails for $15 an hour, but Chuck did it himself because he CARES.  He’s so passionate about what he’s doing, that he wants to get his hands dirty and learn as much as possible about his customer, and answer their emails at all hours of the day.

Similarly, when AirBnB was first starting, their CEO, Brian Chesky, stayed on customers’ couches for a year in order to meet them and better understand their needs.  And when we first launched GiveForward, we would write a personal email to every single user that joined the site in order to engage with them and learn more about how we could improve the site.  We mainly did this because we were bootstrapping and didn’t have any other options.

But when we were doing this, we were in our mid-twenties.  We had tons of energy and everything in the world to prove.   What I find so inspiring about Chuck is that he has absolutely nothing left to prove, yet he still hustles as if he were a 22 year-old kid running his first company.  This is what makes Chuck successful.  He simply out-CARES the competition.

If you want a good role model for how to run your company, follow Chuck’s lead:

Live by your values.  Lead with your actions.  And hustle like it’s your first startup where you still have everything to prove.

Oh, and if you really want to be like Chuck this holiday season, skip the gifts and instead start a borrowing group with your neighbors or co-workers.   That or buy them some organic chickens. Mucho bueno!

Ethan is business graduate, who talks about gadgets, technology and startups. He's an exception track record in content creation and readers engagement and have been previously contributing to HBR, INC, Entrepreneur, and alike.
Leave a Reply

Your email address will not be published. Required fields are marked *